This post is a bit more serious, so here's the T: I spend the morning talking to a group of intelligent and eager future marketers at Lethbridge College today. While we like to think each generation of professionals is different from the previous, there is a common thread that runs through each of us. That common thread is the desire to achieve success. What is different, however, is how each generation (and person) defines their own success.
For me, success has always meant that at the end of the day, I know that my talents and abilities were used in a way that impacted others. Some might call that cheesy, but it's my true motivator.
I've been through the highs and lows of my career so far, and as an entrepreneur, blogger, digital marketing specialist and radio station manager (phew!), I've learned attract my own definition of success. I've also had some hard knocks along the way.
A lot of people seem to think that since I run my own ad agency, a successful pop culture blog, an online radio station, a podcast and have amassed a large social following that I'm rolling in the cash. I'm not. And I'm okay with that. What I do gives me purpose. I strongly believe that financial success follows when you've achieved this level of genuine love for your work.
I learned by falling on my ass. I didn't know the first thing about building a website, so I went ahead and taught myself. I didn't know anything about running my own business, so I went and learned how. I didn't know how to build and manage a radio station, so I bought the license and learned through trial by fire.
I've seen a lot of people get knocked down by the world of business and never get back up. There's a certain level of "stick-with-it-ness" that the most successful people have. There's also an intrinsic sense of what the public wants and how to re-invent yourself to create appeal. These same people also have the ability to see when opportunities are around them.
So how do you tune into that frequency? Simple. You start by listening more than you speak.
If there's one thing I hope I was able to show the students I spoke to today, it's that there are no limits on your possibilities. Some might ask themselves "who am I to be talented, successful and fulfilled?" To which I say, "who are you to NOT be all of those things!?"
Learn it. Love it. Live it. And never do it for the money.