Go Ellen: The powerful message behind GapKids x ED

Image courtesy of vogue.co.uk

Image courtesy of vogue.co.uk

Long-time advocate of individuality, Ellen DeGeneres has joined forces with GapKids to design a collection and promote a great message. The comedienne's point is to inspire young girls and boys to celebrate their identities and be unique (also a key message in her clothing and lifestyle brand, ED).

“I know from my own experience that nothing makes you feel better than being who you are and celebrating what makes you unique. I think if we shine a light on real girls doing incredible things, that’ll encourage other girls and boys to do incredible things, and that’ll encourage even more people to do incredible things, and eventually the world will be a more incredibler place.”
— Ellen DeGeneres, vogue.co.uk
Image courtesy of glamour.com

Image courtesy of glamour.com

Image courtesy of mirror.co.uk

Image courtesy of mirror.co.uk

Ellen has not only made some cute kids clothes, but she has also tried to inspire girls to find their own voices. Pictures of lightning bolts, and speech bubbles, adorn pieces in the collection to represent strength and allow girls to find words of encouragement. 

“I think it’s important to teach boys at a young age to respect girls and their ideas. It’s like Aretha Franklin spelled, R-E-S-P-E-C-D. By the way, we have some really amazing boys clothes in the collection. We believe in equal opportunity cuteness.”
— Ellen DeGeneres, vogue.co.uk

The campaign delivers the same message, with a cast of successful ‘real-life girls’ showing how much fun it is to do their own thing! There’s a nine-year-old engineer of prosthetic hands and a pro drummer, to name a few. The impressive kids pose in the new clothes alongside Ellen in the collection that is out August 18th.

Image courtesy of vogue.co.uk

Image courtesy of vogue.co.uk